Arsenal wear all-white kit as part of No More Red campaign

A pedestrian passes a billboard showing a campaign pledge as Arsenal re-introduce their "No More Red" anti-knife crime campaign
A pedestrian passes a billboard showing a campaign pledge as Arsenal re-introduce their "No More Red" anti-knife crime campaign (Photo by BEN STANSALL/AFP via Getty Images)

Arsenal and Adidas have relaunched the No More Red campaign to raise awareness about the ongoing issue of youth violence and knife crime in London. Arsenal are up against Watford in the fourth round of the Women’s FA Cup on Sunday and will make their first appearance in the all-white kit.

The match will be played at Meadow Park, Borehamwood and will be covered live on the FA Player with kick-off scheduled for 2pm GMT.

What is the No More Red campaign?

The No More Red campaign is a joint effort between Arsenal and Adidas. It was introduced in January 2022 as an extension of their growing efforts to protect young people against knife crime and violence. 

The campaign aims to support local organisations, charities and communities in North London working to prevent and reduce youth violence. Ways that this has been implemented in the community is Adidas providing funding for the renovation of ‘two pitches on the Harvist and Kings Square Estates in Islington, with a third pitch to be restored in the near future’.

Since these renovations, it’s reported that there have been ‘more than 500 participants playing across 200 sessions, as well as more than 9,000 hours open access provided for the local community’.

The all-white kit has been ‘drained of the club’s traditional red’, a symbol of the campaign’s message. The kit features the Arsenal crest and the Adidas logo in white, with absolutely no red featured. The women’s team will wear the all-white kit for the first time when they face Watford this weekend.

The Arsenal Foundation

According to statistics, knife crimes increased by 21 percent last year in London, up from the previous year. Youth violence is a complex issue that requires a multi-faceted approach. The No More Red campaign is just one of many efforts in place to address this issue. Arsenal are committed to using their platform to make a positive impact on the community. 

The Arsenal Foundation has been working in the community since 1985, investing millions into projects that support young people in London. The Foundation’s work includes supporting education, employment, and social inclusion initiatives. The No More Red campaign is an extension of this work. It’s focused on raising awareness and generating support for organisations working to address youth violence and knife crime. It is also encouraging people to take action by donating to the Arsenal Foundation or getting involved in local initiatives.

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Is the all-white Arsenal kit for sale?

The club has confirmed the all-white kit will not be available to purchase. However, this year, a new community t-shirt will be available to buy in Arsenal stores from January 29th. All sales proceeds will be donated equally to No More Red charity partners.

Chris Walsh, VP Brand Northern Europe at Adidas said: ”Since we first launched No More Red in 2022, we have been overwhelmed by the enthusiasm from supporters wanting to contribute to the initiative.  

“Whilst the No More Red shirt will never be commercially available, the introduction of the No More Red community t-shirt will give supporters an opportunity to show their support, and a way of making a direct impact.”

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The all-white kit is a powerful symbol of the club and campaign’s message. The kit is a departure from Arsenal’s traditional red colours, worn once a year. The kit has also been well received by fans. Many have praised the club for using its platform to raise awareness about an important issue.

The campaign is a reminder that we all have a role to play in preventing and reducing youth violence and knife crime. By supporting these organisations and initiatives, we can work together to create safer communities for everyone. 

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