The Football Kenya Federation has announced BetKing will be the Kenyan Premier League’s newest sponsor.
FKF president Nick Mwendwa has stated the deal is worth Sh 1.2billion (£873,000) and will run for a period of five years.
Mwendwa also revealed a small percentage of the sponsorship
money will support the Kenya Women’s Premier League.
“We will forego the licensing fees – around Sh 12million – and pump this money straight into the women’s league,” the president said.
“Women’s football is a very important part of our agenda and we are interested in pumping more money into it.”
Each club in Kenya’s top flight will receive Sh 8million (£58,200) and 20 footballs per year. Furthermore, each club will have their shirt sleeves branded with the BetKing trademark.
The KPL will adopt the new name of the BetKing Premier League.
Additionally, a new cup tournament is due to be unveiled. The ‘Super 16’ will involve eight teams from the top flight and eight from the National Super League.
The new deal will kick off when FKF takes over the league duties from September 2020.
Mwendwa also revealed that all top tier league matches will be available to watch live, as of next season. The fixtures will be aired via a streaming service application with subscribers paying to watch the games.
“All the games will be live on a digital app that can be downloaded from AppStore and PlayStore. Subscribers will pay Sh 200 to watch a game of their choice and this will add up to the revenue that goes to the clubs.
“Our promise when we came to power was to change the game and we have been doing that. This is a new beginning for us and in our second term we will actualise most of the things we promised.”