Liverpool to announce new managing director Russ Fraser from Leicester

Copyright: Philip Bryan

Liverpool are set to announce the missing cog to their promotion campaign as they secure the services of Russ Fraser.

The former Leicester City man is one of the most successful general managers in modern day women’s football.

His crowning achievement could be a debate between numerous accolades. Overseeing West Ham’s growth from a third to top tier club, an FA Cup final, or the meteoric rise of Leicester to the WSL.

Not to mention a similar story with Reading – experiencing their rise from WSL2 to becoming WSL heavyweights.

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Fraser is known for orchestrating success.

Liverpool will now look to use his expertise to aid their own fight for promotion. The Reds suffered the drop to the Championship in 2020 after once dominating the top flight and have campaigns in their attempts to return to former glory.

Liverpool have headhunted the Leicester City mastermind after Fraser once again proved he can be the key to success.

The Role

A managing director is the person who typically oversees budgets, staff incomings and outgoings, as well as the clubs transfer business. Knowing this, it can be understood why this will be such a coup for Liverpool. Especially as they look to challenge for titles again.

Fraser spent some time cultivating his skills in the men’s game as Director of Football with Chelmsford City before turning his attention to women’s sport and moving to Reading.

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This is where his stock truly began to rise. Reading transformed from WSL2 newcomers to league winners and earned a fourth place WSL finish within two years.

This won’t be the first time Matt Beard has worked alongside Fraser either. The two were integral to the success West Ham had in reaching the FA Cup final in 2019, just losing out on the day to Manchester City.

This could very well prove to be the piece of the puzzle the Merseyside team has been missing in the last few seasons. With WSL winning manager Beard also back at the helm, the future is once again looking bright for Liverpool.