Northern Ireland domestic football crowds see huge growth in 2023

Northern Ireland fans show their support.
Northern Ireland fans show their support prior to the UEFA Women's Euro 2022 (Photo by Harriet Lander/Getty Images)

The Northern Ireland Women’s Premiership has seen year-on-year growth of 66%. It was a statement season domestically as Glentoran won the league while remaining undefeated for the entire campaign.

The entertainment value, alongside investment, has seen fans flock to the stadiums for the 2023 season.

The top-flight league is currently in its most appealing era to football fans. Records were broken in almost every aspect of attendance and viewership. Average matchday attendance increased by 22% compared to the 2022 season.

Women’s football is surging in Northern Ireland

Over 15,000 people attended the league’s fixtures throughout the 2023 domestic season. This is a 66% growth rate when compared with 2022.

Ian Forrester, the league’s commercial officer, said, “We’re naturally delighted with the success of a memorable season in the Sports Direct Women’s Premiership. The quality and commitment on show has caught the imagination of fans, who we thank wholeheartedly for their loyal support all year.”

Northern Ireland fans show their support before the UEFA Women’s Euro England 2022. (Photo by Naomi Baker/Getty Images)

Forrester spoke more on the importance of continued growth, saying, “There’s never been a better time to be involved within female football in NI, as our leagues go from strength to strength. We’d encourage everyone to join us on the journey as we start building for next season.”

Women’s football also had a significant digital impact in Northern Ireland. Video footage from the league amassed 1.67 million views in total throughout the season. It was another record-breaking growth rate — increasing 190% against the interactions the league saw in 2022.

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